Ajaita Shah has 21 years of experience in microfinance, digital and financial inclusion, and gender-smart business models. She has built Frontier Markets, India’s largest AI-enabled rural commerce platform, empowering 35,000 women entrepreneurs to serve 4 million families across 5,000 villages. Her vision is to impact 50 million rural households and unlock $1 billion in rural commerce by 2030. Recognized by Prime Minister Modi on International Women’s Day, she has received accolades like Schwab Social Entrepreneur of the Year, Forbes 30 Under 30, and CNBC Women Entrepreneur of the Year. She is also UNCTAD’s first South Asia Advocate for eTrade for Women. Humanity Insured and Frontier Markets have partnered to provide a safety net for smallholder women farmers in rural Rajasthan and Uttar Pradesh, who are highly vulnerable to climate risks like droughts and floods. |